We believe that a business done well is not about making a lot of profit or about becoming famous, but it is more about having a passion for enhancing the quality of people’s lives by providing them with happiness and warmth.

In essence, we believe the success of a company is more dependent on the core principles and values of the company than the economic results. Therefore, our role models are the small businesses in Europe that hold rich traditions and long histories.

Our business is run in a simple and humble manner, and our brands JVR, Nineware, Chefway, LAETANG and our products and thoughts hope to start a small wave of happiness. By connecting with us, you are already onboard the ship of happiness.

We sincerely wish your happiness in life.